Vicky's new article on her "Stop Being So Pushy!" blog at AllBusiness.com: The Long-Tail of Elves, is up, and discusses the viral Holiday tour de force Elf Yourself, our own Flash and social networking phenomenon Twilight Pixie Glide, and how to extend the tail of your ROI:

It was once thought that viral marketing entertainment burned bright then burned out fast and was only good for grabbing folks’ attention and not much else. Campaigns like ElfYourself prove year after year that is just an old wives' tale. A great idea with a strategic plan and great execution can not only get great attention, but can bring in both cash and good-will to your brand for many years.