In her latest article for Dun & Bradstreet's AllBusiness.com, "How Entertainment Can Avoid Being a Commodity" , Vicky Tamaru discusses how the seemingly endless channels available to consume content (Hulu, DVR, Cable, On Demand, Internet, ect.) are turning entertainment into a commodity and the steps that can be taken to avoid this.

To hear more from Vicky check out past articles on her Branded Entertainment blog.