Word of mouth Supergenius and author Mitch Joel discusses social media, personal branding, digital marketing and his keys to success through word of mouth marketing in the SmartBlog interview Mitch Joel’s big ideas behind ‘Six Pixels of Separation.” Joel stresses the importance for companies to focus on the “who” rather than the “how many”, while embracing the old adage the more you give, the more you get; the idea that where you provide value is where you build communities. To hear more of Joel’s ideas listen to the full interview or see him live at the Word of Mouth Supergenius Conference.