CBS has partnered with Xbox Live to sync to Last.fm allowing their Gold subscribers access to Last.fm content. Last.fm is an internet radio and music community website that exposes new music to users based on their profiles and music taste. According to the paidContent article, "Xbox Connection Funnels A Million New Subscribers To Last.fm", Xbox LIVE users have already contributed over a million new subscribers, setting a CBS record for new profiles created in a 24 hour period. This has lead to both companies hyping the new partnership as a success, and helping CBS to increase the reach and targetability for the Last.fm service.
"Aside from a potential rev-share from Microsoft, the million new subscribers can still add to CBS’ bottom line, as they’ve instantly increased the reach (and targetability) for the ad-supported Last.fm service. In a statement, CBS Interactive Music Group President David Goodman said the company was looking forward to the next "big opportunity" to "expose new users" to the Last.fm brand, a hint that similar partnerships with other device-makers could be coming down the pike."
Along with the partnership with CBS, Microsoft has continued to promote the integration of Twitter and Facebook for Xbox LIVE with almost two million people logging into their Facebook accounts through Xbox LIVE in less than week. Stay tuned to for more new features to come and to see the next "Big Idea."
