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	<title>Comments on: Xbox Live Helps Expose Over a Million New Users to Last.fm</title>
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	<description>Sticky Brand Play</description>
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		<title>By: Xbox Live and PS3 Continue to Provide New Advertising Opportunities » Plexipixel Blog</title>
		<link>http://www.plexipixel.com/articles/news/xbox-live-helps-expose-over-a-million-new-users-to-lastfm/comment-page-1/#comment-293</link>
		<dc:creator>Xbox Live and PS3 Continue to Provide New Advertising Opportunities » Plexipixel Blog</dc:creator>
		<pubDate>Mon, 08 Feb 2010 17:33:46 +0000</pubDate>
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		<description>[...] these entertainment platforms is leading to more unique advertising and branding opportunities. CBS recently partnered with Xbox Live exposing over a million new users to its Last.fm service, while Netflix adopted nearly 10 percent [...]</description>
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