Supporting Moms Digitally: Plexipixel worked on the original site design and development for “In the Motherhood,” an MSN web series produced for Suave hair care products and Sprint Nextel. The site was designed to facilitate audience interaction, encouraging moms to send in their own motherhood stories and vote for their favorites. Stories with the most votes would then be written into future webisodes.
This strategy of community-involvement proved to be a successful one-- “In the Motherhood” was picked up by ABC and turned into a network sitcom. This helped to prove something we’ve long believed. Your chance for success is much higher if you let EVERYONE join the party.
In the Motherhood was featured in a list of “14 hilariously effective online campaigns” by iMedia.