Strategize

MIX Online and Joshua Davis Studios created this great open source development framework called Okapi (as OK API). Built on the Okapi framework, is a digital generative art program known as the Endless Mural, which runs on HTML5 and is fast, smooth, and powerful. But they need a better way to show it off and get the word out about the framework. The obvious solution: Bribe people to use it through a contest!

Conceptualize

We had a lot of creative freedom in designing the contest site. In fact, we only had two rules: 1. BIG, and 2. BOLD! We decided to create a site the reflected the large, organic feel of the Endless Mural. We also worked with our good friend Arbito on the illustrative design elements.

Execute

In order to promote this innovative new framework, we built a website that shows off just what this bad boy can do. We built the site using WordPress as the back-end and built the elements into smaller chunks for easier flexibility for future updates. We used a Silverlight plug-in to embed a video demonstrating Endless Mural, and we utilized Typekit so that we could embed some bigger bolder fonts that just the traditional web-safe fonts.