Strategize

Spreading the Word: We partnered with the MIX Online to help promote and share The Archivist tool with key industry professionals. The Archivist, a free social media data-tracking tool, helps you better understand how your content is being shared, how similar content is being consumed and where the content of competitors is being shared online. We were tasked with identifying the target market and helping The Archivist gain traction by expanding the reach through influential individuals in the audience segment. 

Execute

Getting Our Traction On: After we identified the target audience, we then used our extended networks and research of key brands, influencers, bloggers, and publications to spot the folks who were the movers and shakers- key players such as social media blogger Chris Pirillo. We sent out emails, made phone calls, sent out more emails, outlining the benefits of the free service provided by The Archivist tool. When Pirillo made a YouTube video and then tweeted about this tool on his blog, usage of The Archivist shot up almost instantaneously. 

Measure

Keeping Track of the Tracker: Once we got the word out and got people on board, we wanted to make sure the MIX Online team heard back from the key individuals that utilized their tool. They desired feedback in order to help improve the functionality of the tool going forward; we had the aptitude and network to get this usable, valuable information to them. A match made in Twittersphere! As a result, our job was to track feedback and provide progress reports to the MIX team.

Maintain

Tweet On: As the Twitter-verse continues to evolve and expand and more Tweeters become Twittified by the Twittification of the Twittersphere, we understand that we still need to keep people involved and inspired. The Archivist was the paint, MIX Online the Van Gogh, we were the canvas: a medium that helped a vision become a reality.