Sprite Obey Press
A recent article on iMedia highlighted some solid numbers from the Sprite Obey campaign headed by MediaVest that we helped develop a few years back. Working in partnership with MSN, we brought their team’s design to life by developing a website that was integrating with both MSN’s backend system and ispott’s mobile scavenger hunt platform. Using our proprietary Flash 3D engine, we created a pseudo-3D experience that engaged teens in the online scavenger hunt and kept them coming back for more.
“MediaVest reports 1.5 million teens participated and spent more than 3.1 million minutes online with the brand during the campaign, in addition to time spent scavenging for photos and encouraging peers to participate. Campaign analysis shows Sprite Obey resulted in a 26 percent increase in teens' weekly consumption of the soft drink.”
Check out the full article at iMedia Connection.