This Monday I really needed some inspiration. I mean, it was Monday after all and no matter how much fun I have here at the wild and wacky PlexiHQ it [...]
Branding Social Good: When Companies and Causes Play Nice
Gamification is a largely misunderstood discipline (“Slap some badges on it and voilà! Right?”) and while there may be a lot of games out there that help to promulgate this [...]
Tags: Business, Cause Marketing, Execute, Games, Gamification, Marketing, Philosophy, Play, Strategize, Trends
Kids and Play
<—-No, not these guys THESE guys———> The next generation of game designers are already learning to collaborate, have fun and create things in a world where gaming concepts [...]
MarketMix 2012 or Bust!
Our co-founder and EP Vicky Tamaru is going to be in some great company when she speaks at the PSAMA’s MarketMix 2012 event later this month. Not only will she [...]
A Drive Down Memory Lane: Subaru Does Interactive Right
I can’t even explain how fun this is. See, as an interactive marketing agency we have a pretty keen eye for quality work like this. Carmichael Lynch, a “brand-building” company [...]
Tags: Animation, Art, Business, Conceptualize, Design, Execute, Games, Marketing, social media, Strategize, Technology, User Experience (UX)
Battling Out of the Box: The Console Industry vs. Free-to-Play Games
Things apparently got a little heated at last week’s DICE summit in Las Vegas. Everyone has their opinion on the future of gaming, this debate between Addmired CEO Gabriel Leyden [...]
Well, Mew You Too!
The Return of the legendary Pokémon MewTwo has us all caterwauling with excitement! As always, we had a great time working with the Pokémon team on this site. Most of [...]
To the Thunderdome!
Jeff Lopez wrote a great article for The Gamification Blog a couple weeks ago that addresses the conflict between competition-driven and collaboration-driven gaming experiences. While his focus was mainly on [...]
Make Games Pay – How Online Social Gaming Can Boost Your Brand
If Facebook is the apex of social networking, then social gaming is the upcoming boon of the social web marketer. As of 2010, according to MarketResearch.com, nearly 600 million social [...]
Playing Games Just Might Cure the Blues
Is the incessant rain bringing you down? Maybe it’s time to turn on your laptop and cheer your blue-self up. Believe it or not, logging in could potentially be more [...]
