Social media company Klout has joined forces with the gamification platform Badgeville to share insights with brands about their biggest fans. Consumers that are most loyal to the brand are [...]
The Archivist Beats Twitter at Its Own Analytics
Twitter announced last month that it is planning to release a free real time analytics dashboard before the end of the year. “The product will leverage algorithms similar to the [...]
Tags: business, marketing, Measure, metrics, MIX Online, philosophy, Plexiwire, social media, trends
Facebook and Omniture Partnership
On Wednesday of last week Facebook announced their partnership with Omniture, a leading provider of online business optimization software, which will help the world’s largest social network provide solutions to [...]
Map the Social Graph and Tap the Full Potential of Social Media
The social graph is the representation of our relationships, which define our personal, family, or business communities on social websites. With the growing number of distribution channels in the social [...]
Neuroscience Shows Effectiveness of Xbox LIVE Advertising
A new study done on behalf of Microsoft and Mediabrands Initiative has found a new way to measure the effectiveness of various advertising campaigns and allow for marketers to compare [...]
Keeping an Eye on Silverlight Adoption
We recently launched a cool adaptation of RPS-101 on Facebook. It’s built in Silverlight and it’s loads of fun turning up some pretty funny results. Of course when you get [...]
